So many companies are flocking to Groupon and other group buying discount websites, thinking that they are the be all and end all of promotion. It’s a proven fact that these sites can send quite a large quantity of customers to your establishment but its also a well known fact that you’re going to lose a lot of money in order to do that. I was talking to a restaurant owner earlier this week that had recently offered $30 in meals for $15 on a local group buying site. Out of the $15 collected, they will receive $6.80 per purchase. The site did manage to sell 268 coupons in two days meaning this particular restaurant will be offering potential customers $8,040 in meals for $1,822.40 in revenue. Continue reading “Is a Groupon promotion really a great marketing strategy for your company?”
Author: Chris
Does article marketing still work?
Earlier this year I started moving away from article marketing, both to promote my services and on behalf of clients, due to the Google Farmer and Panda updates. When the Farmer update was first implemented I wrote about it and pondered whether or not it had killed the benefits of article marketing. One of the big changes to their algorithms was how they treated sites that they deemed to be “content farms”. Unfortunately for the popular article directories that I regularly submitted to, they were considered a content farm Google and saw their traffic plummet by 30 to 40%. Additionally, the general consensus amongst the SEO community was the valued backlinks from the better directories would now have lesser weight then they once had. Continue reading “Does article marketing still work?”
Tips on selecting a freelance team
Over the last couple of months I have not only been completing freelance writing tasks, I have also been helping a client with a few development projects. I have been responsible for putting project guidelines together, posting projects at various freelance services and finally selecting the individuals or teams that I wanted to work with to complete the job. There have been some positive and negative experiences so far and as a result I have developed a few rules that I will follow in the future in order to make the process run much smoother when searching out freelancers. Continue reading “Tips on selecting a freelance team”
Tips on promoting your company’s Facebook page
Everyone uses Facebook. It’s plain and simple. You probably check it several times per day, your friends and family are doing the same as well as many of the local businesses you frequent. Facebook, whether we like it or not, is an essential part of the lives of a majority of the people.
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How Groupon and Facebook can help you launch your new business
As a former manager in the newspaper business, I know the struggles that the industry is currently facing with increased costs and decreased subscriptions and readership. Once upon a time the best way to promote your new business was to take out a series of advertisements in your local newspaper. They had the readership levels required to get people in the door and making it one of the best ways to market your business. While newspaper advertising still has value to their customers and those reading it, there are better options to launch your new business and build a loyal following amongst your new customers at little to no cost to yourself.
Continue reading “How Groupon and Facebook can help you launch your new business”