As a former manager in the newspaper business, I know the struggles that the industry is currently facing with increased costs and decreased subscriptions and readership. Once upon a time the best way to promote your new business was to take out a series of advertisements in your local newspaper. They had the readership levels required to get people in the door and making it one of the best ways to market your business. While newspaper advertising still has value to their customers and those reading it, there are better options to launch your new business and build a loyal following amongst your new customers at little to no cost to yourself.
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Business
Posts about my business and things that amuse me.
3 reasons why you should target microniche or longtail keywords when marketing through feeder sites.
I’ve been blogging recently about microniche and longtail keywords over the past few weeks including discovering microniche terms using your analytic software. In today’s post I wanted to discuss why you should be using these longtail keyword phrases rather then your main keywords when utilizing feeder sites to generate organic traffic to your website.
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A roundup of some interesting marketing and entrepreneur articles
For today’s post I thought I would share some recent articles that I found interesting and wanted to share with regular readers of the blog. Today’s articles include an account of how Facebook advertising helped successfully launch a new website, how a beef jerky company built its brand with creative marketing techniques, tips for your company blog and build business lessons you can learn from Cake Boss.
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Study shows that a majority of people ignore pay-per-click advertising
Quite often I will receive inquiries from new clients after they have exhausted a rather large budget on a Google Adsense campaign, which failed to bring the desired results. While their pay-per-click budget was successful in generating an influx of traffic and brought in the desired number of targeted visitors, it failed to convert these visitors into paying customers as expected. As with any PPC campaign, once that budget is gone, the flow of traffic stops.
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Using analytic software to capitilize on longtail and microniche keyword phrases
I spent a couple hours working with a client recently to explore his company’s website and its current performance. As we swapped instant messages back and forth on what he would like to achieve over the next three months, I was amazed that he had no clue how his website was currently doing, what levels of traffic he was currently receiving and how visitors were finding him. He was simply interested in getting first page placement on his wishlist of keyword phrases.
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