The benefits of article marketing has taken a big hit since Google announced and implemented SERP penalties to sites they deemed to fall in the category of “content farms”. At the top of the list were popular article directories, a haven for many webmasters, affiliate marketers and SEO specialists used to create both backlinks and organic traffic by submitting topical articles.
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Business
Posts about my business and things that amuse me.
Some interesting entrepreneur articles and blog posts that I came across today
Heading to do the taxes shortly but I took some time to catch up on the Google News reader and came across a few interesting articles I thought I would share with everyone.
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Is Groupon really worth $25 billion dollars? Really?
I’ve been on a bit of a Groupon kick lately because of all the attention it has been receiving not only in the media but also by the various competitors that are taking aim at it. On the competition side you have a huge group that includes some well-known names such as Living Social. Both Facebook and Google, two juggernauts with massive financial clout, are looking at offering similar group buying deals to their users. Despite the competition the company is hoping to go public with a massive $25 billion dollar IPO sometime this year.
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Introducing Groupon’s newest and toughest challenger to date – Facebook
Industry leader Groupon may end up regretting not taking up Google on its takeover offer. Not only does the company have many competing group buying websites operating or planned, both on national and local scales, Facebook has set up their teaser page for their offering Facebook Deals.
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Why are so many people jumping on the Groupon business model bandwagon?
I subscribe to a number of news alerts through Google and it seems that I am constantly reading articles about a brand new company that is trying to emulate Groupon’s business model of offering limited time, discounted deals to local customers. Groupon has become a major success story as they tested their business model in Chicago and then expanded into other major cities in the US and Canada. Now the company has sales representatives operating in over 250 markets in North America, South America, Asia and Europe.
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